Hartz Power Washing is a new power washing company starting up in the greater Indianapolis, IN area. The owner has several years experience in the industry, and as he branches out to start his own company, was in need of a professional and consistent brand. We started with a logo that’s modern and has a color profile that fits well with the company’s values and offering: a luxury-end job at an affordable price, a loyal and dependable company, and a company that cares just as much about the beauty of their customers’ homes as their customers do.
We carried the modern, high-end and polished look over to the business cards with geometric patterns, clean typography, and a consistent color profile. We went with a double-sided business card to add that extra level of professionalism and polish.
For the website, Hartz Power Washing needed something that would be really easy to use from any device, make it easy for customers to get in contact to set up their appointments, and would look highly professional to establish the company as the dependable, experienced company they are. We went with a one page design so that it’s easy to navigate on phones and tablets as well as computers. We added the same modern, geometric elements from the rest of the marketing and brand materials, some custom illustration to make the sections more unique, and custom social buttons to match the color profile. A custom contact form specifically to get the onsite price quotes Hartz Power Washing offers will make it easier for the business owner and customers to get their quotes scheduled. The site is fully responsive so that it works great from any device or screen-size, and I created a custom services section that allows all of his services to show independently without taking up a lot of room on the screen.
Having a consistent brand with a thoughtful color profile is really important for establishing your business with your ideal client. Having Hartz Power Washing go through our own custom branding worksheet went a long way in getting the perfect brand identity established!